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Rustlers is asking the industry to share stories of how colleagues from all parts of the industry go above and beyond, not just in the recent past but on an ongoing basis to deliver for their customers, on Twitter using #RustlersRetailHero. The brand will donate £10 to GroceryAid for every tweet they receive using the hashtag.
Ross Davison, convenience controller at Kepak, said: “We know first-hand how challenging it is for the sector to consistently meet shoppers’ ever-evolving needs through stocking the right ranges and delivering great service. Add the issues we’ve all had to face recently, and it’s been a particularly tough time. We want to shine a light on the hard work, passion, and dedication that the sector put in 7 days a week, 365 days of the year.
“The #RustlersRetailHero campaign will highlight some great examples of the work being done behind the scenes, across the industry by people working extraordinarily hard, going above and beyond to help serve their customers and their communities.”
Kepak is calling on the whole industry – including retailers, wholesalers, suppliers, delivery drivers and more – to share stories on its Twitter feed @KepakTrade using the #RustlersRetailHero hashtag between 20 July to 14 August 2020.
Steve Barnes, GroceryAid chief executive, added: “It’s great to receive this support from Rustlers. Backing like this means we can enhance our assistance for colleagues in need. A great example of this is our GroceryAid Covid-19 Fund designed to help colleagues who need support now and throughout the full impact of the pandemic.”
