Talking Retail Grocery and product news for independent retailers
The temporary new addition to Tilda’s ready-to-heat range combines sticky jasmine rice, spring onions, carrots, water chestnuts and a teriyaki mix of soy sauce, sugar and mirin in a convenient pouch.
Tilda Japanese Teriyaki Limited Edition is available now with an RRP of £1.59 for a 250g pack and can be microwaved in two minutes.
Anna Beheshti, head of marketing at Tilda, said: “Globally inspired innovation remains an intrinsic part of our philosophy at Tilda and we believe it is key to the overall success of the category.
“By offering consumers the opportunity to explore the world through their evening meal we’re creating an element of excitement for the category to entice new shoppers in, as well as encourage existing Tilda brand fans to pick up something new.”
Tilda Japanese Teriyaki Limited Edition is vegan, gluten-free and contains no artificial colours, preservatives or flavourings.
