Talking Retail Grocery and product news for independent retailers
Off the back of its most successful Easter in 2023, Mondelēz International is set to drive further excitement through the 2024 season with the return of the annual Find the Winning Egg campaign, returning for a third season – and this year it is bigger than ever.
Shoppers will once more be encouraged to keep an eye out for an extra special half-milk chocolate, half-white chocolate Cadbury Creme Egg. If a lucky shopper unwraps a winning egg, they will be rewarded with one of the hundreds of cash prizes on offer, including the chance to nab the top prize of £10,000. Excitingly, in 2024 there will be more winning eggs than ever before.
Once again, retailers that sell a winning egg could win the top-prize of £1,000 for themselves and their store. In addition to this, there are also a number of other cash prizes up for grabs, ranging from £25 – £500, as well as Amazon vouchers.
The competition will put consumers and retailers across the nation on the ultimate Easter egg hunt, sparking a nationwide quest to ‘Find the Winning Egg.’ This will be supported with social, digital, and outdoor activations, letting everyone know that the goo is back. There will also be a suite of POS materials to be used in-store, driving greater public awareness of the campaign.
Charlotte Parkes, senior brand manager for Cadbury Easter, said: “We loved seeing shoppers rise to the challenge of finding the delicious half-milk chocolate half-white chocolate Cadbury Creme Eggs to win their prizes. To those who weren’t so lucky – don’t worry! We’re giving you the chance again this coming Easter, with a prize for retailers too.”
The Cadbury Creme Egg Bar will see the iconic brand taken into tablet format for the first time ever in the UK. As one of the UK’s favourite Easter SKUs, the Cadbury Creme Egg brand sees buy in from one in four households during the Easter season, allowing it to achieve an incredible brand awareness of 95%. With this new tablet format added to the catalogue, perfect for both sharing and self-treat occasions, retailers will be able to use the irresistible allure of the Cadbury Creme Egg to drive their fast start to the season and repeat purchase rate.
