Talking Retail Grocery and product news for independent retailers
The “Ultimate Movie Night” promotion will kick-off in September and run until November, across Butterkist Toffee, Butterkist, Sweet & Salted, Butterkist, Sweet, and Butterkist Salted, in sharing, £1 price-marked packs, and multi-pack formats.
The promotion offers shoppers the chance to win prize bundles, including a TV, an at-home entertainment system, and a 12-month New TV Sky Cinema Pass.
The promotion coincides with an ongoing Butterkist microwave popcorn promotion, offering consumers a half price Now TV Sky Cinema Pass, which is running until the end of November.
KP Snacks said the partnership between Butterkist and Now TV will help consumers make their “big night in feel like a big night out”.
The promotion has been created to “drive excitement and demand for crisps, snacks, and nuts products which have seen a surge in popularity and compliments an ongoing KP Snacks campaign to help convenience retailers retain shoppers and bigger basket spend”.
Matt Collins, trading director at KP Snacks, said: “In recent months there has been a marked increase in savoury snacking occasions, with crisps, snacks, and nuts being the fastest growing snack and showing up in 70% more convenience baskets during lockdown.
“Using the strength of our brand portfolio and family favourites like Butterkist, we hope to help our retail partners meet changing consumer demands and adjust to new norms.
“The partnership between Butterkist and Now TV has already been hugely successful. To continue this momentum, we are pleased to announce a second wave of activity and offer consumers the chance to win even greater prizes. This will also offer a strong sales opportunity for retailers, with 51% of shoppers being more likely to visit their local store if they offer promotions.”
