Cadbury brings back ‘Match & Win’ promotion with football club support

The brand is working with Manchester United, Manchester City F.C, Liverpool F.C, Arsenal F.C, Chelsea F.C, and Tottenham Hotspur F.C, to offer consumers the chance to win football prizes, including one of 10 pairs of VIP tickets and one of 500 pairs of match tickets.

The competition is running from 22 August until 15 November across packs of Cadbury chocolate, including Cadbury Twirl, Cadbury Wispa, Cadbury Crunchie and Cadbury Double Decker and a range of formats such as singles, tablets, bags, and multipacks.

To enter, shoppers will need to buy any participating Cadbury product, visit the matchandwin.co.uk website, and enter the barcode and batch code to receive a personalised score for an upcoming football game.

If the predicted score matches the actual match score, they are guaranteed to win a prize. Prizes include VIP Matchday experiences, match tickets, and £5 and £10 Club Shop e-vouchers.

Players such as Harry Kane, Cesar Azpilicueta, Joe Gomez, Kieran Tierney, Aymeric Laporte, and Aaron Wan Bissaka will feature in an advertising campaign to support the competition.

A £3m marketing spend will support the competition, including POS material, out-of-home advertising, and social media support on Cadbury’s social media channels.

Radhika Pai, brand manager for Cadbury at Mondelēz International, said: “Retailers have enjoyed the benefits of this successful promotion for the past three years and are aware of the sales opportunity this exciting consumer promotion creates.

“To make the most of the occasion, retailers should stock up on participating Cadbury products in advance and maximise visibility in store to create real excitement.”