Talking Retail Grocery and product news for independent retailers
The 50g packs are available in the following limited edition flavours:
- Classic Cheeseburger inspired by Gourmet Burger Kitchen
- Peri-Peri Chicken inspired by Nando’s
- American Hot Pizza inspired by PizzaExpress
- Katsu Curry inspired by YO!
The brand said the flavours are inspired by some of the nation’s favourite restaurants, “transforming each of their signature dishes into a Walkers pack of crisps while also giving shoppers a free meal offer voucher for the partner restaurant flavour.”
Each pack contains a code on the back which unlocks a free meal voucher when entered online.
Fernando Kahane, marketing director for Walkers Snacks at PepsiCo, said: “Households have been shopping very differently since the start of lockdown; we’ve seen greater demand for larger packs over single serve formats.
“Our Taste Icons range has proved very popular with shoppers since its initial launch in March but in order to fully meet the shift in shopper behaviour, we’re expanding the range to offer even greater choice.
“Restrictions on Covid-19 are gradually being lifted and restaurants are being given permission to open under social distancing rules. It is our hope that with this promotion, it will not only boost snacking sales, but also drive much needed footfall back into the hard-hit hospitality sector.”
