Talking Retail Grocery and product news for independent retailers
The promotion will see 5p donated from each special edition pack to the Licensed Trade Charity, a charity that helps pubs, bar and brewery people in need with practical, emotional and financial support each year.
The nationwide initiative, which commits to raising £50,000, will run from 31 August to the end of November, while stocks last. It will run across three of the most popular Tyrrells 40g singles format flavours: Lightly Sea Salted, Mature Cheddar & Chive and Sea Salt & Cider Vinegar.
Matt Collins, trading director at KP Snacks, said: “Tyrrells is a quintessentially British premium crisp brand that prides itself on producing the best quality premium hand cooked crisps on the market. With consumers choosing more premium snacks and trading up, we have the perfect brand to support the industry and we are proud to be able to support British Pubs on their journey to rebuilding.”
