Co-op refreshes membership scheme

Members will also be eligible for exclusive in-store deals and will see 2p in every pound spent on Co-op branded products added to their membership rewards balance.

In addition, members using the new Co-op app will be able to select up to two offers each week from a personally-tailored shortlist.

Co-op staff members will also see their employee benefits increase as they will now enjoy 20% discount on Co-op branded products and 10% on branded in all Co-op food stores, alongside a wide range of colleague member discounts.

Matt Atkinson, the Co-op’s chief membership officer, said: “The Co-op was founded to share the value we create with our members and with their communities. Refreshing our membership offer will allow us to do both of these things in a much bigger way.”