Talking Retail Grocery and product news for independent retailers
As part of the company’s ‘pack light and pack right’ packaging strategy Cadbury Giant Buttons, Caramel Nibbles and Bitsa Wispa large sharing bags in the UK will contain the same amount of treats as before, but in a new optimised pack format that uses 15% less packaging.
These new packs will be on shelves nationwide from mid-September 2020 and are the first in a series of moves planned in the UK to remove or reduce unnecessary packaging without compromising product safety or quality.
Louise Stigant, UK managing director of Mondelez International, said: “We’re committed to reducing the impact our products have on the environment and tackling packaging waste. One way in which we are delivering against that ambition is to either reduce or remove our packaging where we can without compromising food safety.
“I’m proud to say that cutting the plastic used in our iconic large share bags by 15%, whilst maintaining the amount of product, is just one step in our journey towards our strategic goal to use less packaging across our UK business, and demonstrates our innovative approach to reducing our environmental impact.”
