Jack Daniel’s unveils ‘Make it Count’ global campaign

By Éilis Cronin in Alcohol 12th October 2020

Alcohol company Brown-Forman is launching a global campaign for its Jack Daniel’s brand.

The “Make it Count” campaign launches today with a TV advert airing on ITV at 8.45pm, as well as social media, digital, and out-of-home and in-store advertising and an Amazon campaign.

The company said Jack Daniel’s accounts for 51% of the American Whiskey market in the UK off-trade.