Talking Retail Grocery and product news for independent retailers
The new campaign spotlights the latest Flavour Kravers variants: Crunchy Coated Aromatic Thai Chilli and Crunchy Coated Katsu Curry.
With a strong presence across social media and out-0f-home channels, the campaign will run from the end of March until mid-May and follows the launch of the two new coated Flavour Kravers products in September last year.
Jenny Blanco Barcia, marketing manager at KP Snacks, said: “We are excited to be launching a media campaign promoting the new coated KP Flavour Kravers products.
“Known for its unique and bold products, the KP Flavour Kravers range has performed strongly since launch and this campaign will help to further drive brand penetration.”
