Talking Retail Grocery and product news for independent retailers
Three retailers will each win luxury Ferrero Rocher rose bouquets worth £50, to gift to shoppers or those in their community “who they feel deserve a reward”, as well as a case of Ferrero Rocher chocolates.
To enter, retailers can visit Ferrero’s trade website, Your Perfect Store, and order the Ferrero Rocher free-standing display unit and add-on.
Alternatively, retailers can enter by sharing an image of their boxed chocolate range via Ferrero’s @FerreroYPS Twitter account or emailing an image to FerreroYourPerfectStore@cirkle.com.
The competition is running until 5pm on 7 February.
The activity is set to “further highlight the importance of stocking the core Ferrero range ahead of key spring occasions”, while available point of sale materials will also “help retailers encourage cross category purchases of chocolate confectionery and flowers in-store”.
Jacqui Dales of Spar London Road Bakery in Boston, gifted Ferrero Rocher-inspired bouquets to customers last year and said: “With Ferrero’s support last Valentine’s Day, we created a display at a prominent location within the store, stocking boxed chocolates – including Ferrero Rocher and Thorntons Classic, alongside flowers and sparkling wine to remind shoppers to pick up gifts as they shopped.
“Our store is in a very tight-knit community, so we gifted one of the prize bouquets to a local care home to reward their work.
“We showed people what we were doing and promoted the competition via our social media channels too, which let our shoppers know about the prizes and remind them to pick up Valentine’s Day gifts from us.
“Overall, the activity generated a lot of positive goodwill and we are looking forward to doing something similar again this year.”
