Kellogg’s launches limited edition Strawberry & White Choc Coco Pops

The variant will be available to convenience stores from 11 February for a 12-month period, in a 480g box and retails at £2.99.

Kellogg’s said the cereal “combines the delicious flavours of smooth white chocolate and juicy strawberries” and contains 30% less sugar than other chocolate flavoured cereals.

Harriet Oakes, activation brand manager from Kellogg’s, said: “When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we are hoping Coco Pops fans will be just as excited to try the new flavour.”