Nisa retailers team up with Planet Doughnut

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Nisa partners are expanding their food-to-go ranges with products from Shrewsbury-based artisan doughnut company Planet Doughnut.

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Amacor Capital launched the range at two of its stores. In addition, Nisa Local Brown Edge in Staffordshire and Nisa Local Malpas in Cheshire held Planet Doughnut Days to launch the new product to shoppers.

Managing director of Amacor, Martin Corban, said: “Planet Doughnut is a family business that is growing rapidly, and we were very keen to support it and offer something quite special to our customers.

“This fresh, branded doughnut offering is really exciting, and we are hopeful it will drive sales and give our customers even more of a reason to shop with us.”

In addition, H & Jodie’s Nisa Local in Walsall, said its Planet Doughnut Day also proved a big hit with shoppers.

“It is a brilliant product and it works really well on social media so we have been using Instagram and Snapchat to engage with our customers and they’re loving it,” said retailer Amrit Pahal.

Planet Doughnut is run by fellow Nisa retailer Harry Delves. The cost price for a box of four doughnuts is  £5.40 and the retail price is £8.00.