Nisa unveils Easter deals

By Liz Wells in Industry News 5th March 2021

Nisa is encouraging its retailer partners to stock up early for Easter as research reveals that more than 50% of all gifts are bought weeks ahead of the event.

The symbol group has introduced a range of confectionery deals to help shoppers stock up on treats ahead of the bank holiday weekends this spring.

Deals include popular Easter egg lines such as Smarties 256g, Mars 280g, Terry’s Chocolate Orange 260g, and Cadbury Twirl 237g, all at just £4 each.

Also included in the promotion are Cadbury Crème Egg 5pk and Cadbury Oreo Egg n’ Spoons 4pk at just £2 each, along with a range of Easter-themed Cadbury multipack cakes.

Chris Walker, offline marketing manager at Nisa, said: “With less than five weeks to go until Easter, now is the time for our retailers to be delighting and inspiring their customers with a wide range of gifting options and self-eat treats.

“Research has revealed that over 50% of all Easter gifts are purchased weeks ahead of the event, and with a quarter of people purchasing a sweet treat for a family member or a friend this Easter, we are confident that these competitive offers will see an early increase in sales for our partners this year.”