Boost Drinks appoints ‘flavour guru’ as new product controller

By Tony Corbin in People moves 14th September 2023

Boost Drinks has appointed Harley Beecroft as product controller, with the senior management role responsible for overseeing the development, launch and ongoing management of products across the Boost portfolio.

Dubbed Boost’s ‘flavour guru’, Beecroft, who has been with the Boost team for over seven years, will be working closely with marketing director Adrian Hipkiss and will play an important role in the product management process, driving consistent ways of working as well as helping to shape innovation, through new flavour launches and taste development.

Boost said Beecroft’s role is more important now than ever as the brand prioritises flavour expansion across its range of drinks, allowing the Boost and its retail partners to harness the importance consumers’ place on variety of choice in ‘taste’ when it comes to their purchasing decisions.

In addition to her flavour credentials, Beecroft probably knows a fair bit about nutrition as she has completed various marathons!