Talking Retail Grocery and product news for independent retailers
The device is available in three colours – black, gold, and white – and retails at £89.
It is available from “60 Accredited Ploom Retailers” – 30 independent convenience stores and 30 vape shops – in London, as well as from Ploom-branded pop-up shops and online.
These retailers can buy the device from a JTI Ploom Specialist or on the new JTI Advance shop.
JTI said the Ploom S device is suitable for both tobacco and vape users (“dualists”) and consumers who enjoy tobacco but “want to choose a new modern heated tobacco product” and “want the convenience of an easy product”.
It said the device delivers a fast heating time, no smoke smell, minimal mess and cleaning, no puff limit, and a heated tobacco blend with two different cuts of tobacco.
The Ploom S device is compatible with JTI’s EVO tobacco sticks, available to all London retailers from the same channels as the device, as well as most 
wholesalers within the M25.
The EVO sticks are available in four variants – Bronze, Sepia, Emerald, and Purple, and retail at £4.50 for a pack of 20.
To celebrate the launch, a bundle pack including a Ploom S device and five packs of EVO tobacco sticks will be available from Accredited Retailer stores and on Ploom.co.uk, retailing at £39.
Nick Geens, head of reduced risk products at JTI, said: “It is predicted that by 2025 there will be nearly one million Ploom users nationwide and that traditional retail will contribute to two thirds (67%) of this volume.
“We know the profit opportunity that this category presents retailers is significant, and we’re therefore committed to making this launch a success and are supporting retailers across the capital every step of the way; using the dedicated assistance of a Ploom Specialist for Accredited Retailers we have planned extensively to support the launch and introduce the device to existing adult smokers.”
