Weetabix On The Go drives impulse sales with price-marked pack

The 250ml bottles are available now in Strawberry, Chocolate, Vanilla, and Banana flavours from Bestway, Blakemore, Booker Retail Partners, and independent convenience stores until December this year, supported by in-store POS.

The brand said the price-marked packs will be returning in 2021.

Emma Varlow, general manager at Weetabix On The Go, said: “Now more than ever, we know that consumers are still looking for a convenient and nutritious breakfast to give themselves a head start to take on the day, whatever that looks like.

“The new price-marked pack will stand out on shelf, helping to raise awareness of the Weetabix On The Go brand and increasing visibility and sales in-store.

Weetabix has also launched a 12-month field sales programme aiming to get retailers to restock the On The Go range and build distribution.

The programme will offer a series of direct-to-store packages and wholesale vouchers, as well as providing instore advice to grow awareness of the various breakfast drink mission occasions.

Varlow said: “We’re working closely with retailers in the 12 months ahead to ensure they understand the benefits of stocking breakfast drinks, both as singles in the chiller area to cater for those returning to school and work, but also as multipacks for those looking to stock up for the week ahead.”