Laphroaig kicks-off TV campaign

By Éilis Cronin in Alcohol 2nd November 2020

Whisky brand Laphroaig is running campaign to “capture the unique reactions” of consumers describing the flavour if the whisky.

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The campaign consists of a 30-second TV advert and is set to launch a 15-second advert across social and digital media platforms from 1 December

The brand said the campaign highlights the “idea that everyone has their own, often unexpected but always unique reaction to this whisky”.

Nick Ganich, head of brands at brand owner Edrington-Beam Suntory UK, said: “The idea that Laphroaig isn’t for everyone is what makes it such an iconic and inclusive brand.

“You may love or indeed dislike the taste, but what is certain is that drinking Laphroaig is a deeply personal experience that elicits great emotion and often debate amongst our customers and consumers.”