Talking Retail Grocery and product news for independent retailers
The festive packaging is running across its Coca-Cola original taste, Coca-Cola zero sugar, and Diet Coke flavours in large PET bottles and multi-pack cans and glass bottles, each featuring a QR code shoppers can scan to “unlock new and exclusive content every day throughout November and December”.
The company is also launching its “Holidays are Coming” TV advert, supported by video-on-demand, cinema, and out-of-home advertising.
CCEP said more soft drinks are being consumed in the home and sales of Coca-Cola sharing packs are up 20% across grocery and convenience, “presenting a real opportunity for retailers this year”.
Simon Harrison, vice-president commercial development at CCEP GB, said 64% of consumers think keeping up family and Christmas traditions is more important than ever this year.
He said: “Last year our soft drinks portfolio was the largest contributor to Christmas soft drinks growth, led by Coca-Cola but also Schweppes and Appletiser.
“We see this continuing for 2020 as consumers look for affordable ways to treat themselves.
“Fifty-four per cent are planning to enjoy a sparkling drink with their special festive meal – and there will be many other social occasions in the weeks either side of the big day – so our advice to retailers is to stock up on Coca-Cola and our broader portfolio now.”
