Scandinavian Tobacco welcomes Royal Agio cigar brands to portfolio

By Éilis Cronin in Tobacco 4th March 2021

Scandinavian Tobacco Group is adding Royal Agio’s cigar brands to its portfolio, following the completion of the acquisition last year.

Royal Agio is a European cigar company with a portfolio that includes Mehari’s, Panter and Balmoral.

Mehari’s Red Orient is the thirteenth biggest cigar brand in the UK, the company said.

Royal Agio will provide Scandinavian Tobacco Group access to a “strong product portfolio and important market positions in key European machine-rolled cigar markets”.

STG UK’s country director Alastair Williams said: “We are very pleased to welcome these brands into our cigar portfolio as it further cements our position as the leading player in the UK cigar category.

“Brands like Mehari’s enjoy a great heritage and brand story and give us an additional foothold into the small cigar segment.”