Talking Retail Grocery and product news for independent retailers
The campaign consists of a 30-second TV advert running across Channel 4, ITV and Sky channels, as well as on video-on-demand platforms, which is set to reach more than 81% of the brand’s target audience of 25- to 44-year-olds.
The advert is supported by a social media competition offering shoppers the chance to win a “once-in-a-lifetime” experience anywhere in the world for St. Patrick’s Day 2022.
The campaign also includes PR and influencer activity and a series of online events offering cocktail masterclasses, live music performances and cook-alongs.
Jameson has also developed a range of in-store POS materials for off-trade retailers, including counter mats, shelf-edge barkers and countertop cards for convenience stores.
