KP adds euroholes to its PMPs

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KP Snacks is innovating the design of its KP Nuts £1.25 PMP range by adding euroholes to each new pack.

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By adding euroholes to its PMP range, KP Nuts is supporting retailers to simplify their merchandising with the ability to hang the new products on prongs or clipstrips effortlessly, positioning Nuts products with high visibility while saving space.

Eurohole packs are popular within convenience and Impulse channels, with their practical design making them easier to position throughout the store and driving impulse sales.

Matt Collins, trading director at KP Snacks, says, “Eurohole packs are versatile and convenient for retailers, supporting them with optimising their store layout and merchandising to drive impulse sales. We are delighted to be adding euroholes to our KP Nuts £1.25 PMP portfolio, combining an iconic brand, a practical design and an immensely popular format”.

£1.25 PMPs appeal to consumers by offering a trusted price point, driving 61% of Independents’ sales, and the new KP Nuts PMPs will look to further engage shoppers by delivering improved merchandising options.