Talking Retail Grocery and product news for independent retailers
Michelle Frost, general manager at Mars Chocolate Drinks & Treats, says: “Our range of branded ice cream bars has continued to grow in popularity, particularly sold as take-home multipacks. It is our most popular format, and coupled with the popularity of the Maltesers brand, we see a great opportunity to appeal to ice cream and confectionery fans alike with the launch of Maltesers Ice Cream bar in 2024!”
Both multipacks and singular impulse bars are available now in convenience and wholesale channels. Multipack RSP £2.50, single bar RSP £2.00.
