Cadbury launches first promo for its 200th anniversary

By Johanna Thomson in Hot Beverages 15th January 2024

In 2024 Cadbury will celebrate its 200th anniversary and throughout the year the brand will be engaging in a multitude of activities, promotions, and celebrations to mark the landmark anniversary.

As part of the year-long celebrations, Cadbury Hot Chocolate is kicking things off with a promotion that offers shoppers the chance to win either £2,000 in cash – or one of 200 limited edition Cadbury “Chunk” Mugs.

To be in with a chance of winning one of the mugs, or one of five top cash prizes of £2,000, shoppers need to enter the code from participating packs on the promotional website at chunk.cadbury.co.uk, or scan the QR code on promotional communications.

Promotional packs are available from mid-January to mid-April. The promotion will be supported with out-of-home advertising, influencer communications, email comms and social media activity.