New McVitie’s Digestives Milk Chocolate Minis

McVitie’s Digestives Milk Chocolate Minis has been created to extend into new occasions, including on-the-go, lunchtime and sharing moments. The new launch will be landing on supermarket shelves from this week in a multipack format, with sharing pouches following later this year.

“McVitie’s Chocolate Digestives are loved by so many households across the nation, who stock their cupboards with this biscuit bestseller time and time again,” says Aslı Özen Turhan, chief marketing officer at Pladis UK&I. “However, we recognise that we need to continue to evolve our range to attract new shoppers – including through our bestselling lines – by creating convenient new offerings that will appeal to a new generation of biscuit snackers.

“McVitie’s Digestives Milk Chocolate Minis does just that. Our multi-pack, which contains five individually wrapped snack packs and just 94 kcals per serving, is ideal for lunchbox moments, whilst our pouches are perfect for on-the-go or sharing with loved ones – at a time when the ‘togetherness’ trend is hotter than ever.”