Talking Retail Grocery and product news for independent retailers
The range, which is made from a mix of Smirnoff No.21 Premium Vodka, sparkling water and natural fruit flavours, includes two flavours – Smirnoff Seltzer Raspberry & Rhubarb and Smirnoff Seltzer Orange & Grapefruit.
Smirnoff Seltzers tap into the consumer demand for spritz-style drinks and, at 72 calories per 250ml serving, the range contains 54% less calories than a regular 175ml glass of wine and 49% less calories than a 330ml bottle of beer.
Sarah Shimmons, global marketing director for Smirnoff, said: “Smirnoff has a long legacy of innovation, so we’re thrilled to bring the new range of Seltzers to the UK. After seeing the trend of Hard Seltzers soar in the US, we’re delighted to offer consumers refreshing tasting Smirnoff Seltzers, at 72 calories per 250ml serving. We are excited to launch in the UK, just as the summer begins.”
Smirnoff Seltzers are available in a 25ml ready-to-drink can which retails at £1.80. The range is available from Spar Wholesale now and from Booker Wholesale from 1 July.
