Mondelēz International reduces calories in children’s products

By Liz Wells in Confectionery 26th June 2020

Mondelēz International will fulfill its pledge to bring all its Cadbury chocolate and wider biscuit products typically bought for children to below 100 calories by the end of this year.

Cadbury bars Fudge, Curly Wurly and Chomp, as well as Barny sponge bears, chocolate and strawberry, will be brought under 100 calories over the next few months, followed by the Barny Milk variant in October.

New pack designs will roll out across the portfolio, including singles and multipacks, which will highlight the under 100 calories messaging to help make the portion size clear to consumers.

Louise Stigant, UK managing director at Mondelēz International, said: “We feel strongly about playing our part in tackling childhood obesity and are focusing on the areas where we can make the greatest impact, this being one of them.

“Our brands have been around for hundreds of years and play a special role in people’s lives as treats to be enjoyed in moderation. We feel we have a responsibility to support parents when they choose to give their children a treat and introducing this calorie cap will make it simpler for them to find one under 100 calories that children will enjoy.”