Costcutter gets top marks from consumers and suppliers

The symbol group came top on every shopper satisfaction measure in the HIM Convenience Tracking Programme (CTP). The survey, which took place in the first three months of 2020, scores convenience stores across speed of service, ease of shop, staff friendliness and helpfulness, and community involvement, as well as product range, availability and quality. It shows Costcutter stores scoring higher than any of their competitors on every measure and recording the highest basket spend.

In addition, the latest convenience sector report from sector recruitment specialists the Advantage Group, which analyses responses from more than 340 top UK suppliers, ranks Costcutter first on a range of performance criteria including the skills and experience of its personnel, having the right commercial strategy to drive category growth, building trust, and creating and using effective marketing programmes.

Sean Russell, marketing director for Costcutter, said: “Supporting our retailers to put their shoppers first is at the core of what we do at CSG. These results are testament to the outstanding performance of our retailers and the hard work they and their team put in each and every day, to provide shoppers with a great offer and in-store experience.

“How we work with our supply partners to help retailers engage with shoppers in-store also contributes to this success, so it’s equally gratifying to see their acknowledgment of our performance and approach to partnership working in the latest Advantage report findings.”

He added: “Together these results demonstrate that we are focused in supporting shoppers, retailers and suppliers to achieve growth together.”