Talking Retail Grocery and product news for independent retailers
has announced the arrival of a top-selling Wispa Gold chocolate bar in the popular Duos format. Cadbury Wispa Gold Duo will hit shelves from August, helping retailers to drive sales.
Cadbury Wisp Duo (72g) will be available from this month and retail at 85p.
Cadbury said Wispa Gold is growing at 4% “highlighting just how popular it is with shoppers”.
It said caramel is the number four trending flavour within the chocolate confectionery category.
Radhika Pai, brand manager at Mondelēz International, said: “With both Wispa Gold in growth and Wispa Duos growing ahead of the category at 13%, it’s an obvious choice for us to bring the two together in Cadbury Wispa Gold Duo, the perfect product to be shared amongst loved ones.
“Additionally, the new format of a much-loved bar particularly meets shopper needs for the food-to-go mission.
“Confectionery is one of biggest food and drink categories in convenience and is the most impulsive, so it’s a crucial part of any store.
“This means we need to continue to bring innovation to the market that helps this important category.”
