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The retailer has brought forward the launch in response to the high level of customer searches on its website for Christmas products, which so far this month are already up 370% on last year. This is the earliest John Lewis has launched its online Christmas shop and 10 days earlier than last year.
The most searched for products in order of popularity are Christmas trees, baubles, cards, lights, and wrapping paper.
In addition, the number of people looking for Christmas puddings is up by 75% on last year, mince pie searches are up over 110%, and searches for mincemeat are up nearly 400%.
Jason Billings-Cray, partner and Christmas buyer, said: “Christmas always provides a reason for celebration and a welcome break. Understandably it looks as if people are looking forward to and planning for it earlier than ever this year.
“Christmas celebrations mostly take place in our homes and we have seen how the lockdown has made people think more about their homes, so perhaps we shouldn’t be surprised that people are already thinking about how they will decorate their homes this Christmas.”
The retailer said Christmas products will be available in John Lewis shops across the UK from 25 September.
