Spar wholesaler expands own-brand sausage range

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Spar wholesaler James Hall & Co. has launched four new Spar Brand sausages for Spar stores in the north of England.

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The range includes Pork and Chorizo, Pork and Black Pudding, Pork and Chilli, and Pork and Three Chilli, all available in 400g packs of six thick sausages, retailing at £3, as well as a 2 for £5 promotion.

The sausages have been released on a rotational basis to “add excitement and variety to the existing Spar brand range”.

The new additions join existing Spar Brand sausages, including Spar Cumberland, Spar Lincolnshire, Spar Butcher’s Choice, and Spar Irish Thin, and Spar Irish Thick sausages.

Tom Holdsworth, fresh trading manager at James Hall & Co., said: “Spar sausages are a popular choice with customers, perfect for evening meals as well as weekend breakfasts.

“Spar Pork and Three Chilli, and Spar Pork and Chorizo sausages will meet customer demands for spicy, fusion flavours, alongside Spar Cumberland and Spar Lincolnshire sausages which serve more traditional palettes.

“By releasing the sausages on a two-period cycle, we aim to bring variety and colour to the shelves, trial new mouth-watering flavours and gain a deeper understanding of which flavours are popular with Spar customers.”