Barefoot heroes core range with TV campaign

By Éilis Cronin in Alcohol 21st June 2021

Wine brand Barefoot has launched an advertising campaign that “celebrates the informal every-day moments that can be enjoyed with Barefoot”.

The “Let’s get Barefoot” campaign is running until the end of August across TV and video-on-demand channels, including Channel 4, ITV and Sky TV.

The advert features the brand’s flagship wines, including Barefoot Pinot Grigio, Barefoot White Zinfandel and Barefoot Merlot.

Olga Senkina, marketing director at brand owner E&J Gallo Winery, said: “With fun styling and catchy beats, ‘Let’s get Barefoot’ captures the essence of Barefoot, and, as we spend more time with friends and family over the coming weeks, we hope our advert will encourage consumers old and new to enjoy everyday moments with a glass of Barefoot.”

Barefoot said it has seen volume sales grow by 39% over the past 12 months, bringing an additional £84.6m to the wine category in 2020.