KP Snacks extends McCoy’s Epic Eats PMP format

By Johanna Thomson in Crisps & Snacks 13th December 2023

KP Snacks has announced that it is expanding its McCoy’s Epic Eats range with the launch of Chip Shop Curry Sauce and Bangin’ BBQ flavours in a £1.25 PMP format.

Available in stores from the beginning of January, the new McCoy’s Epic Eats PMPs are also non-HFSS, with 45% less salt than standard potato crisps on average.

Matt Collins, trading director at KP Snacks, said: “We are delighted to be expanding our market-leading £1.25 PMP portfolio with two bold flavours from the McCoy’s Epic Eats range. Since launching earlier this year, McCoy’s Epic Eats has performed strongly, driving brand penetration and exciting consumers. We are committed to supporting our retailer partners with big, innovative flavours that are delivered in the right format to drive sales.”