Fry’s partners with new Chicken Run movie

“It’s a massive win for us to be collaborating with such an iconic movie brand, and the likes of Netflix and Aardman”, says Nicola Yates, head of marketing  at Fry’s and Livekindly Collective in the UK. “We hope that bringing such an exciting collaboration to the meat free aisle will engage even more consumers to try plant-based this Veganuary and beyond. It couldn’t be a better fit for us – bringing out a new plant-based nugget just in time for those family movie moments watching the film. We really hope that this will encourage families up and down the country to try plant-based for the first time or swap out a few more meals.”

Lucy Wendover, marketing director at Aardman, comments: “We’re delighted to be collaborating with Fry’s to celebrate the release of Chicken Run: Dawn of the Nugget on Netflix. We’re really pleased to have found in Fry’s a family facing brand to partner with, for a plant-based nugget which families around the country will enjoy while they watch the film.”

The new and improved nuggets are, like all of Fry’s products, 100% vegan and made from a mix of non-GM soy, wheat and pea protein, and coated in a crispy crumb.

Chicken Run: Dawn of the Nugget debuts globally on Netflix on 15th December 2023.