Talking Retail Grocery and product news for independent retailers
The protein milkshake contains no artificial colours, flavours or sweeteners and ambient, making them an ideal choice for convenience as well as grocery multiples.
A recent food and drink study showed that a third of people look for foods which are high in protein and 12% of people have changed their diet over the past year to consume more protein. In addition to this, the UK protein market is set to grow by nearly 30% in the next five years.
Shaken Udder Co-Founder, Andrew Howie, said: “We identified a clear need for a mainstream protein brand within the milkshake category that still delivers exceptional taste. Our target shoppers aren’t focused on functional gains but they are seeking a nutritious treat with a boost of protein”
Shaken Udder will celebrate its 20th anniversary later this year. The brand has seen phenomenal success over the last two decades and is now worth £30.2m in retail sales value growing ahead of the category at +25.5% year-on-year.
Jo Abram, marketing director of Shaken Udder, said: “Our new range of protein shakes will meet the needs of consumers looking for delicious flavour and real ingredients, with a 20g protein hit. A recent study we conducted4 shows that 70% of consumers recognise us for our ‘good quality ingredients’ and over 60% for our ‘premium’ shakes.”
After last year’s packaging redesign and 360° brand awareness campaign, Shaken Udder achieved record market share of 10.6% (up 1.5ppts YOY)5. Their latest category innovation is supported by continued investment in social media, digital marketing, retailer activation and sampling.
