Lactalis kicks off £1m campaign for Seriously brand

The campaign consists of a TV advert running across ITV1, ITV3, Channel 4 and its digital channels, and Sky channels in two waves – one from 1 to 28 April and another from 14 June to 11 July this year.

The advert is targeted at consumers aged 45 and over and will “showcase Seriously’s extensive range of products, such as nuggets, portions, spreadable and block cheddar”.

Heloise Le Norcy-Trott, group marketing director of Lactalis UK and Ireland, said: “Seriously Cheddar has performed well over the last 12 months.

“The new television advertising campaign will build on this success, whilst helping to engage and inspire consumers to add taste and flavour to their dishes using the wider Seriously range.”