Talking Retail Grocery and product news for independent retailers
New to the portfolio is Go Ahead Fruit Cake Bites, available in Orange & Lemon and Raspberry & Strawberry flavours in a pack of five for £2.39, and Go Ahead Fruit & Fibre Slices, available in Strawberry and Blueberry flavours in packs of five and individually wrapped packs.
The new products launch alongside a new packaging update, which sees the introduction of a new colour palette and photography.
Pladis will be supporting its new launches with a “Go Easy On Yourself” campaign spanning social media, digital, and out-of-home platforms.
The campaign aims to “cheerlead the small, positive changes people make – such as choosing Go Ahead as their snack of choice”.
Caroline Hipperson, chief marketing officer at Pladis, said: “Shopper attitudes towards food and drink shift very quickly from December to January, so retailers need to be quick to adapt their offerings to cater to this.
“While healthier biscuits took a knock in 2020 as home-bound shoppers moved away from on-the-go products, it’s still the biggest sector of sweet biscuits and we predict that the sub-category will be the second-fastest growing sector of sweet biscuits over the next two years – providing retailers are stocking the right product mix.
“The great news is that both of our new Go Ahead ranges are launching just in time for the New Year and, because they are low in calories and high in fibre, they’ll allow retailers to drive growth during a key sales period – whilst helping shoppers to easily add more fibre into their diets.”
