Talking Retail Grocery and product news for independent retailers
The flavour is available in 250ml cans and retailing at £1.40 from Nisa retailers, as well as from Moto (£1.50) and BP (£1.29) garages.
It joins existing Mango Ginger, Blood Orange Turmeric, Watermelon Hibiscus, and Cucumber Mint flavours in the range.
The brand said the launch reflects a change in the market in consumer tastes, with “pink drinks becoming part of the top drinks trends of 2020” and raspberry flavours “growing by 10%”.
It said customers aged over 30 are looking for less sugary, more complex drinks products.
They want “healthy, tasty, quality alternative to what is currently on offer”.
The re-design sees the new packaging “communicate the subtlety of spice and refreshment in each product whilst bold ingredient visuals now make it easier to visually communicate each flavour”.
The brand found that “consumers universally describe the experience of the products as ‘refreshingly zingy’ and this is now carried through to the redesign”.
