Cadbury expands Easter range with new launch and packaging update

By Éilis Cronin in Confectionery 6th November 2020

Mondelēz International has added a tablet format to its Cadbury Mini Egg portfolio for Easter 2021, featuring an updated pack design.

The Cadbury Mini Eggs Tablet is available in a 110g bar and retails at £1.49, joining the existing Cadbury Mini Eggs range including 80g bags and multi-packs.

The launch will be supported by a range of POS material featuring the new pack design.

Mondelēz said tablets are the heartland for the Cadbury brand and the addition to the portfolio “is sure to be a hit in store” and ideal for snacking and sharing.

It said Cadbury Mini Eggs is the number two Easter brand overall, with the 80g bag format accounting for 50% of total mini egg sales this year.