Monster rolls out gas-infused energy drink

By Éilis Cronin in Soft Drinks 30th April 2021

Coca-Cola European Partners (CCEP) is launching Monster Nitro, an energy drink made with a blend of nitrous oxide and carbon dioxide gas.

Monster Nitro is available in 500ml plain and price-marked cans (£1.45), supported by branded POS tools for in-store available via my.CCEP.com.

The launch is designed to appeal to “seasoned” energy drink consumers, featuring a “uniquely light, dry carbonated texture” and “satisfying citrus taste”.

Gemma Nicholas, associate director for commercial development at CCEP, said: “Energy drinks continue to grow, and much of this is down to the success of the Monster brand.

“In fact, more shoppers are buying more of Monster’s drinks, more often then ever before and with this in mind, we must continue to innovate, to secure their long-term loyalty and maintain engagement.”