Tetley supports a return to normal with Cold Infusions campaign

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Tea brand Tetley is kicking off digital campaign for its Cold Infusions range, spearheaded by Olympic gold medallist Rebecca Adlington OBE.

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The campaign is running from May to August across social media and video-on-demand platforms and influencer activity.

Tetley said warmer weather and the prospect of returning to something near normal is “sparking interest” in the cold infusions category, with sales of its Cold Infusions range in 14% volume growth.