Talking Retail Grocery and product news for independent retailers
The Vuse range of devices includes a Vuse ePen (£4.99), a Vuse ePod (£9.99) and a Vuse eTank Mini (£19.99).
All Vuse ePen pods are compatible with Vype and Vuse ePen devices and are available in a variety of flavours, including Iced Berry and Fresh Apple (£6.49 for 6mg).
The brand said Vuse will provide adult consumers with a wider range of “enjoyable and less risky products”.
Khurram Durrani, head of BAT UK trade, said: “In a fast-growing market, Vype has exceeded our expectations.
“It is the fastest-growing closed system brand in the UK, with year-on-year growth of 44% overall (and 36% in the independent and symbols category) in 2021.
“It also boasts a market-leading share of sales overall (44%) and in independent and symbol stores (38%), as of early April.
“Last year, more than two-thirds of the 686,000 regular vapour consumers used a Vype product.”
