Kikkoman supports Chinese New Year with TV campaign

By Éilis Cronin in Grocery 4th December 2020

Soy sauce brand Kikkoman is rolling out a Chinese New Year campaign, in a move designed to “remind consumers of Kikkoman’s versatility as an all-purpose seasoning as well as a dipping sauce”.

The campaign consists of 20- and 30-second adverts feature the strapline “Food Loves Kikkoman”.

The adverts will launch on 18 January and will run for four weeks across ITV, Channel 4, and Skymedia, as well as video-on-demand and online channels.

Bing-yu Lee, manager of Kikkoman UK, said: “New Year is key for us as consumers are actively looking for fat-free sauces like Kikkoman to enhance the flavour of everyday foods.

“Our campaign firmly puts the spotlight on Kikkoman ahead of Chinese New Year which is an important date in our promotional calendar.”