Cash prizes on offer with Doritos competition

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PepsiCo is set to launch an on-pack competition for its Doritos Dippers brand.

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Kicking off on 9 August and running until 17 October, the competition will give shoppers the chance to win a grand prize of £20,000, as well as opportunities to win £200 every day.

To enter, shoppers will need to buy a pack of Doritos Dippers, available in Lightly salted, Cool original and Hint of lime flavours, take a photo of the pack and them using the crisps and post it on their Instagram feed, including #NachoYouWay and @DoritosUK in the caption.

They can also enter via doritos.co.uk/NachoYourWay.

Juliana Macedo, Doritos marketing director at PepsiCo, said: “Dipping occasions have been on the rise since COVID, demonstrated by the double-digit growth of the dips segment.

“With restrictions continuing to relax, more people will be looking to get together with their friends and family for a BBQ or a big night in together.

“Our recent insight shows that at least four people usually enjoy these moments together, so we wanted to ensure our Dippers range catered for this by increasing the size of our share bags, in May 2021, from 230g to 270g.”