Talking Retail Grocery and product news for independent retailers
The new formulation includes added vitamin C and will “further improve the taste”, supported by a new pack design featuring a bolder logo and more “premium” design with “strong flavour messaging”.
The brand said the design will also position Rockstar as the go-to energy drink, at a time when stimulants account for 78% of the total soft drinks value growth in the last three years.
The design will run across Rockstar’s 500ml cans and take-home four-packs of Rockstar Original, supported by a “Life is your stage” campaign across digital, in-store, out-of-home and point of sale from 14 June.
Phil Sanders, out-of-home commercial director at Britvic, said: “The impactful new look includes our price-marked-pack cans, which are essential for convenience retailers as they allow stores to offer value to their customers.
“We have also seen more people doing their main shop at their local convenience store, so the take-home four-pack offer will allow shoppers to purchase Rockstar for drinking later too.”
