Whitley Neill adds Watermelon & Kiwi flavour to portfolio

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Gin brand Whitley Neill is launching a limited edition Watermelon & Kiwi flavour.

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The 700ml variant is available from Booker wholesale for £26 and has an ABV of 43%.

Kelly Coughlan, international marketing manager for white spirits at Halewood Artisanal Spirits, said: “With Wine and Spirit Trade Association data highlighting that Brits bought over ten million extra bottles of gin from UK retailers during 2020 compared to the same period in 2019, it is clear that there’s still a huge appetite amongst UK consumers for gin.

“We are also seeing consumers continuing to be much more experimental with their drinks choices as we all spend more time at home.

“Our new Watermelon & Kiwi Gin provides retailers with a great new product to tap into this ongoing trend, all under the strength of the Whitley Neill name, which is the UK’s number one premium gin brand.

“With its delicious fruity flavours, we are confident it will present a significant sales opportunity as we approach the spring season”.