Brits to back local businesses this Valentine’s Day, research finds

Print

Almost half of the people planning to celebrate Valentine’s Day this year want to support local businesses, new research reveals.

Addison-Lee-has-launched-a-new-courier-service.jpg

Data sourced by private hire and courier firm Addison Lee shows 38% of respondents say they prefer to buy from an independent business, compared to 19% who say they would prefer to buy from Amazon.

In addition, 46% of those planning to celebrate Valentine’s Day are determined to make it extra special this year, compared to just 20% who say they are making less effort than last year. One in three of those celebrating (33%) say they will spend more than they did last year, compared to just one in four (26%) who say they will spend less.

And it’s not just about couples this year, as 31% of singles celebrating Valentine’s Day say they are determined to make it extra special. In addition, people are using Valentine’s Day this year as an excuse to show family and friends that they care, with 24% of respondents celebrating by sending gifts to family and 21% sending gifts to friends.