Pepsi Max unveils festive TV campaign

By Éilis Cronin in Soft Drinks 4th November 2020

Pepsi Max is launching a new Christmas advert, in a move designed to “encourage people to refresh their old Christmas traditions and their way of celebrating”.

The advert features the tagline “For The Love Of It” and is supported by out-of-home and digital content, featuring lyrics from hip-hop artists featured in the TV advert.