Talking Retail Grocery and product news for independent retailers
The move is part of Mondelēz International’s ongoing commitment to help tackle obesity and builds upon the company’s pledge to bring all its Cadbury chocolate and wider biscuit products typically bought by parents for children under 100 calories by the end of 2020.
Louise Stigant, UK managing director at Mondelēz International, said: “A focus on portion control is recognised as one of the most effective ways of helping people balance their calorie intake. As a result of this move and bringing all our products typically bought by parents for children under 100 calories we are removing more than 12 billion calories from the UK market annually, illustrating that targeted action from business can make a huge difference.”
In addition, a re-designed Betreatwise logo features across Cadbury packaging and is being rolled out across all advertising too. The logo has been redesigned to be more prominent on-pack and act as a visual prompt to remind people to treat in moderation.
